Local SEO & Google Ads Agency for Service Businesses in Boise

Local SEO & Google Ads for Contractors, Auto Detailers, Plumbers, Lawyers, and IV Medical Spas.

Across managed accounts, our campaigns have driven 3.6M impressions and 72.7K clicks — at an average cost per lead of $17.42.

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Check Out What Our Customers Say

This agency is seriously the best I’ve ever worked with! They’ve got everything—Google Ads, SEO, custom t-shirts, wraps, landing pages—you name it. I’ve got a buddy making $500 to $1,500 a day with their help. Highly recommend if you want to grow your business!
Nathan Yeaman Owner of Sparkle Detailing
Nathan Yeaman
Owner and CEO, Luxury Service Business Owner
"Thank you Gavin, my phone has been going crazy today, it's 11am, 22 phone calls so far today."
Owner of Dirty Detailing, Harrison Power, a luxury detailing company located in Northampton, Northamptonshire, United Kingdom
Harrison Power
Founder, Owner, Luxury Service Business Owner
Boise Marketing Masters work is absolutely unmatched! I paid Gavin for his $199/month website. I was previously paying $1300/month and had little to no results, within a month of switching Gavin's $199 per month website. I had higher quality leads and quicker results!
Gemstar Detailing Logo designed by Gavin Rapp with Boise Marketing Masters
Justin Finch
Founder, Owner , Luxury Mobile Service Business Serving Boise, ID

Over 100+ Online Reviews

Service Business Marketing Growth Systems

  • Website Design for Contractors and Small Businesses

One flat monthly price for all website design and updates as you grow.

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  • Google Business Profile Creation & Optimization

Put your service business front and center on Google Maps and local search.

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  • Local Search Engine Optimization (SEO

One thing step-by-step to Performance-Driven Local Search for Service Businesses.

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  • Google Ads Management

Clear, ROI-focused Google Ads campaigns that actually deliver qualified leads.

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  • High-Converting Landing Pages

Built conversions, No do not make any assumptions. One page, one goal, maximum conversions.

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  • Social Media Marketing

We offer Social Media Management for connection and lead generation to TikTok and YouTube.

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Boise Marketing Agency Awards

2024 Tech Behometh Award for PPC, Web Design, and Digital Advertising

About Gavin Rapp

Founder, Boise Marketing Masters

Gavin Rapp is the founder and CEO of Boise Marketing Masters, a Boise, Idaho–based SEO and web design agency focused on helping service businesses generate measurable, real-world results.

Before founding Boise Marketing Masters, Gavin served as a 911 Dispatcher for the Valley County Sheriff’s Office in Cascade, Idaho, where he earned Life Saving Awards and received commendations from both the Valley County Sheriff’s Office and the McCall Police Department.

Gavin specializes in Local SEO, Google Ads, and conversion-focused web design. Across managed accounts, his campaigns have driven 3.6M impressions and 72.7K clicks at an average cost per conversion of $17.42 — well below the industry average for service trades. In one case, his strategies helped a client scale to nearly 6x their monthly revenue within 11 months. He has been featured in multiple case studies and client testimonials highlighting these results.

Gavin Rapp uses performance-tracked Google Ads and SEO strategies to optimize lead generation and improve conversion rates for client campaigns.

Core Expertise

  • Local SEO (Boise, ID and nationwide)
  • Google Ads Management (Search, Display, Shopping, Video)
  • Google Business Profile Optimization
  • Conversion-Driven Web Design
  • Landing Page Design & Optimization
  • Short-form Video Production

Certifications

  • Google Analytics Certified
  • Google Ads Search Certified
  • Google Ads Display Certified
  • Google Ads Video Certified
  • Microsoft Advertising Certified
  • Google Partner Badge
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Why Work With Gavin Rapp?
  • Proven Track Record:

7,500+ conversions tracked at a $17.42 average cost per conversion — and a 10.3% average conversion rate, above the 7.5% industry average for service businesses across managed search campaigns.

  • Service Business Specialist

Deep expertise in contractors, detailers, plumbers, restaurants.

  • Full-Stack Marketing

SEO + Google Ads + Web Design + Landing Pages = Complete system.

  • Transparent & Honest

No guarantees. No BS. Just data-driven strategy and execution.

  • Month-to-Month

No long-term contracts. No surprises. Performance-based partnership.

Individual results may vary. Marketing performance is subject to many factors including market conditions, business model, execution, advertising budget, and other market variables. Case studies and featured results are provided as reference points only and are not representative of typical outcomes.

Google Ads Certifications
Gavin Rapp's certifications including Google Ads Search, Display, Video, and Shopping Ads; Google Analytics certification.
Microsoft Marketing Certifications
Microsoft Advertising certification badge

Frequently Asked Questions

Local SEO is the practice of optimizing your business to rank higher in local search results. When someone in Boise searches “auto detailing near me” or “contractors in Boise,” local SEO helps you appear at the top of Google Maps and organic search results. It includes optimizing your Google Business Profile, building local citations, and ranking for location-specific keywords. Most service businesses need local SEO to attract customers in their area.

It depends on scope. Most contractors pay $500-$2,000/month for Local SEO and Google Ads management combined. Website design runs $199-$500/month. We’ll give you a clear price quote after your discovery call with no surprises or hidden fees.

Most contractors see measurable leads in 60-90 days. Some see results sooner, some take longer depending on your market, competition, and how optimized your business currently is. Google Ads can deliver results within days. Local SEO takes longer but builds a long-term asset.

No. We can’t control your market, competition, or how you follow up on leads. What we do control: strategy, execution, optimization. We show you exactly what’s working with monthly reports and transparent tracking. No guarantees means no false promises.

We specialize in service businesses including: contractors, auto detailers, plumbers, pressure washers, restaurants, HVAC, electricians, home services, and more. If you’re a service business trying to attract local customers, we have the playbook. Our case studies include contractors, detailing businesses, concrete companies, and restaurants across multiple markets.

You can. But Google Ads costs $25-$75 per click in competitive markets. Organic leads from Local SEO cost $35 per lead. Over 12 months, organic search delivers 6x better ROI than paid search alone.

Smart contractors do both: Google Ads generates immediate leads while Local SEO builds long-term ranking power. See our Google Ads management services for more details.

Local SEO includes:

  • Website audit and optimization
  • Google Business Profile optimization
  • Citation building (10-30+ directories)
  • On-page keyword optimization
  • Google Analytics and Google Ads Reporting
  • For an Additional Fee, Add Call Tracking to Monitor Calls where it’s legal.*

Google Ads includes:

  • Extensive Keyword Research
  • Campaign setup and optimization
  • Bid management and budget allocation
  • Landing page creation and testing
  • Conversion tracking and reporting
  • Daily Adjustments & Optimization based on performance
  • For an Additional Fee, Add Call Tracking to Monitor Calls where it’s legal.* *Certain industries may be excluded from call tracking.*
Ready to Work With Gavin Rapp?

Book a free strategy call with Gavin to discuss your business and what’s possible.

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