BOISE IV NURSE GOOGLE SEARCH ADS CASE STUDY
$1,118 Ad Spend → 28 Leads → Up to $21,000 LTV → 18.79x ROAS
Boise IV Nurse turned a small $1,118 Google Ads budget into a high-performing lead generation system for mobile IV therapy—producing 28 qualified leads, a 6.71% CTR, and up to $21,000 in projected lifetime revenue through precision-targeted search campaigns.
28
QUALIFIED LEADS
Patient inquiries & bookings
$1,118
TOTAL AD SPEND
Lean budget execution
18.79x
ESTIMATED LTV ROAS
Based on projected patient lifetime value
~$39.93
COST PER LEAD
Efficient healthcare acquisition cost
6.71%
CLICK-THROUGH RATE
High-intent search engagement
01 — The Challenge
Breaking into a high-trust, high-intent healthcare niche
Boise IV Nurse entered a competitive mobile IV therapy market where trust, urgency, and visibility all directly impact conversions.
Key challenges included:
- Limited budget for testing and scaling ads
- High competition for “IV therapy near me” searches
- Need to establish credibility quickly in a medical niche
- No prior Google Ads performance data
The objective was clear:
turn search intent into booked appointments without overspending on acquisition.
02 — Strategy
Precision-targeted search campaigns built for high-intent patients
Rather than broad targeting, the campaign focused on purchase-ready search behavior.
- Launched Google Search Ads with tightly focused keyword groups
- Prioritized high-intent medical service searches
- Optimized for call + form conversion actions
- Continuously refined negative keywords to filter irrelevant traffic
- Monitored CTR, CPC, and conversion rate weekly
- Adjusted ad copy to emphasize urgency, relief, and trust signals
- Focused entirely on local search intent within Boise service area
Every click was treated as a potential patient—not just traffic.
03 — Campaign Performance Breakdown
How the numbers performed
| Metric | Result | Benchmark |
|---|---|---|
| Ad Spend | $1,118 | — |
| Click-Through Rate | 6.71% | 3–5% avg. |
| Leads Generated | 28 | — |
| Cost Per Lead | ~$39.93 | $50–$150 (healthcare avg.) |
| LTV ROAS | 18.79x | 3–8x typical |
| Campaign Duration | 5 months | — |
| Platform | Google Search Ads | — |
04 — Results
What actually happened
Over the 5-month campaign period, Boise IV Nurse achieved:
- 28 qualified patient leads from high-intent search traffic
- 6.71% CTR, outperforming typical healthcare benchmarks
- ~$39.93 cost per lead, below industry averages
- Up to $21,000 in projected lifetime revenue
- 18.79x return on ad spend (LTV-based model)
The campaign proved that even a small budget can produce high-value healthcare leads when targeting is precise and intent-driven.
28
Qualified leads generated
6.71%
Above-average click-through rate
$39.93
Cost per lead efficiency
18.79x
Projected lifetime ROAS
“$1,118 in Google Ads generated 28 qualified leads at $39.93 CPL with a 6.71% CTR — resulting in up to $21,000 in projected lifetime value and an 18.79x return on ad spend.”
— Boise IV Nurse Campaign Report
05 — Campaign Notes
Transparency on tracking and projections
- Leads tracked via call + form conversion data
- CTR based on Google Ads dashboard reporting
- LTV projections based on client-reported average patient value
- Results reflect high-intent local search traffic only
- Campaign optimized weekly for conversion efficiency, not volume
Want results like this for your business?
We’ll break down your market and show how Google Ads can generate high-quality leads in your niche—even on a small budget.