About Gavin Rapp
At Gavin Rapp, marketing isn’t about vanity metrics—it’s about real business growth.
We build high-performance websites and marketing systems designed to generate qualified leads, consistent sales, and measurable ROI. Every strategy we implement is rooted in one simple principle: if it doesn’t drive results, it doesn’t matter.
Meet Gavin Rapp
Founder, Boise Marketing Masters
Gavin Rapp is the founder of Boise Marketing Masters — a Boise marketing agency built exclusively for service businesses: contractors, auto detailers, plumbers, and the trades that keep Idaho running.
But marketing wasn’t the plan. Gavin spent his early career as a 911 dispatcher for the Valley County Sheriff’s Office in Cascade, Idaho — answering multi-agency standoffs and high-stakes emergencies where the wrong decision wasn’t an option. He earned Life Saving Awards and commendations from the Valley County Sheriff’s Office and the McCall Police Department.
That same calm under pressure is what he brings to every client account. After years of watching small service businesses get burned by agencies — lost ad accounts, vanished retainers, reports full of vanity metrics — Gavin started Boise Marketing Masters to do it differently: local SEO and Google Ads managed like lives depend on them. Because for a family business, the phone ringing kind of does.
No account managers. No handoffs. You work directly with the founder running your campaigns — and every dollar is tracked back to one metric: more jobs for your business.
Some of Gavin’s top projects include helping a Florida auto detailer grow from under $5,000/month to $25,000–$30,000+/month in under 11 months. The company name stays private, but the profit and loss statements are on file.
He’s also helped companies doing millions in annual revenue turn local SEO and Google Ads into real growth engines.
Founders Mission Statement
There’s nothing more exciting than taking a business owner who’s ready to quit — and building them a marketing system that actually makes money. That’s why I started this Boise marketing agency. Local SEO and Google Ads done right don’t just drive clicks. They save businesses.
— Gavin Rapp, Founder, Boise Marketing Masters
— Gavin Rapp, Founder & CEO, Boise Marketing Masters LLC
Why Marketing?
After years of multi-agency standoffs and high-stakes calls, Gavin wanted to build something of his own — on his terms. But it wasn’t just ambition. He saw small service businesses getting sold overpriced retainers by agencies that disappeared after the contract was signed, and he knew he could do it differently.
So he went all in. Not through courses and certifications alone — but by getting inside live campaigns, real ad accounts, and real websites until the results proved themselves. Gavin Rapp built Boise Marketing Masters because local service businesses deserve an agency that actually shows up.
How Gavin Works
Two questions every service business owner asks before hiring a marketing agency — and the honest answers:
“I’ve been burned by agencies before. How is this different?”
Every account works directly with Gavin — not a junior account manager, not an overseas VA running templated campaigns. You get direct access, transparent reporting, and a system built specifically for your business. If it’s not working, you’ll know before the invoice does.
“How do I know I’ll get a return?”
You don’t — and any agency that guarantees specific results is lying to you. What Gavin guarantees is a system built around your market, your competitors, and your actual revenue goals. The results typically speak for themselves. Individual results may vary. Any marketing spend has risk. Extraordinary results and case studies are not typical results on every account. We do our very best for each customer.
A Look at the Work
e of Gavin’s most recognized engagements: a Florida auto detailer generating under $5,000/month when the campaign launched. Within 11 months, monthly revenue had grown to $25,000–$30,000+ — roughly a 5–6x increase driven by local SEO and Google Ads. (Company name withheld; profit and loss statements on file.) Gavin has also helped companies doing millions in annual revenue turn their marketing into real growth engines.
Boise Marketing Masters was not responsible for the Social Media Ads or Traditional Marketing. Individual results may vary. Results are not typical and should not be expected.