FREEDOM CERAMIC COATINGS GOOGLE SEARCH ADS CASE STUDY

4,005% ROAS in 14 Days on Just $74 in Ad Spend

How Freedom Ceramic Coatings generated qualified ceramic coating leads and over $3,000 in confirmed profit during the winter season using a highly targeted Google Search Ads campaign built for local conversions.

$3,000+

PROFIT GENERATED

Confirmed by Day 14

$74

AD SPEND

14-Day Total

4,005%

ROAS

Return on Ad Spend

3

LEADS GENERATED

Confirmed Leads

01 — The Challenge

Running profitable ads during the slow winter season

Freedom Ceramic Coatings launched the campaign during December — traditionally one of the slower periods for detailing and ceramic coating services in Ohio.

The challenge was generating high-quality leads and profitable bookings despite lower seasonal demand, while also keeping ad spend extremely controlled and efficient.

The goal was clear: produce measurable revenue quickly without wasting budget on low-intent traffic.

02 — Strategy

A precision-targeted Google Ads campaign focused on conversions

The campaign used a tightly focused Google Search Ads strategy designed specifically for ceramic coating searches with strong purchase intent.

→ Launched a maximize-clicks Google Search Ads campaign

→ Used a controlled $30/day budget strategy

→ Focused targeting around local ceramic coating keywords

→ Optimized ads around conversion-focused search intent

→ Leveraged promotional offers to improve click-through and lead conversion rates

→ Closely monitored spend efficiency to prevent wasted clicks

→ Focused only on high-intent local traffic within the target service area

03 — Campaign Performance

How the numbers broke down

Metric	Result	Benchmark
Cost Per Lead (CPL)	$24.67	$25–$75 industry avg.
Lead-to-Spend Ratio	40.5x	3–5x considered strong
Return on Ad Spend (ROAS)	4,005%	400% break-even target
Profit per Dollar Spent	$40.54	—
Ad Spend	$74	14-day total
Leads Generated	3 confirmed	—
Campaign Duration	14 days	December 2024
Campaign Platform	Google Search Ads	—

04 — Results

What actually happened

Within the first 14 days, the campaign generated 3 confirmed leads while spending only approximately $74 total in ad spend.

Two customers visited the store directly referencing the Google Ads campaign and active promotional offer, while Google call tracking confirmed an additional inbound lead.

Despite running during the winter season, the campaign produced more than $3,000 in confirmed profit and achieved a 4,005% return on ad spend.

$74

Total ad spend during the first 14 days

3

Confirmed ceramic coating leads generated

$3,000+

Confirmed profit generated from campaign

4,005%

ROAS achieved by Day 14

“$74 in Google Ads spend generated $3,000+ in profit in just 14 days — resulting in a 4,005% return on ad spend for Freedom Ceramic Coatings.”
— Ryan Freeburg, Freedom Ceramic Coatings

05 — Campaign Notes

Transparency on campaign tracking and reporting

Ad spend: Although the campaign operated on a $30/day budget, actual spend reached approximately $74 by Day 14, indicating the daily budget was not fully consumed each day.

Lead tracking: Two in-store customers directly referenced the Google Ads campaign and associated promotional offer. Google Ads call tracking confirmed one additional inbound lead.

Revenue reporting: The $3,000+ profit figure was confirmed at the Day 14 milestone based on completed ceramic coating jobs attributed to the campaign.

Seasonality: The campaign was executed during the winter season when ceramic coating demand is typically lower, making the ROAS performance particularly notable.

Campaign approach: The strategy focused heavily on high-intent local search traffic and strict spend efficiency rather than maximizing impressions or traffic volume.

Want results like this for your business?

Book a free strategy call. We’ll look at your market, your competition, and tell you exactly what’s possible.