FULLER’S DETAILING GOOGLE SEARCH ADS CASE STUDY
$28.57 Ad Spend → 6 Leads → $900 Lead Value → 31.5x ROAS (7 Days)
Fuller’s Detailing turned a tiny $28.57 Google Ads budget into a high-efficiency lead generation test—producing 6 qualified leads and ~$900 in service value within just 7 days, using precision local targeting and conversion-focused search campaigns.
$900
ESTIMATED LEAD VALUE
Interior + full detailing services
$28.57
TOTAL AD SPEND
Ultra-lean test budget
31.5x
RETURN ON AD SPEND
Short-cycle performance ROI
$4.76
COST PER LEAD
High-efficiency acquisition
6
QUALIFIED LEADS
Direct customer inquiries
01 — The Challenge
Proving performance on an extremely limited budget window
Fuller’s Detailing needed to validate whether Google Search Ads could generate real customer demand without committing to a large upfront ad spend.
Main constraints included:
- Very small testing budget ($28.57 total)
- Short 7-day execution window
- Competitive local detailing search terms
- Need for fast, measurable results
The goal was simple:
turn a micro-budget into real, trackable customer inquiries.
02 — Strategy
A rapid-fire local testing approach focused on intent, not scale
Instead of broad reach, the campaign focused entirely on high-intent local search behavior.
- Launched tightly focused Google Search Ads campaign
- Targeted only high-converting local detailing keywords
- Prioritized call-driven conversions over traffic volume
- Removed low-quality search terms through negative keyword filtering
- Monitored performance daily due to short sprint duration
- Optimized ad copy for urgency + service clarity
- Focused exclusively on service-ready customers in the local area
Every dollar was allocated to intent-rich clicks only.
03 — Campaign Performance
How the numbers performed in 7 days
| Metric | Result | Benchmark |
|---|---|---|
| Ad Spend | $28.57 | — |
| Leads Generated | 6 | — |
| Cost Per Lead | ~$4.76 | $25–$75 (industry avg.) |
| Lead Value | $900 | — |
| ROAS | 31.5x | 3–8x typical |
| Duration | 7 days | — |
| Campaign Type | Search Ads | — |
04 — Results
What actually happened
In just one week, Fuller’s Detailing achieved:
- 6 qualified leads from high-intent search traffic
- ~$4.76 cost per lead, significantly below industry averages
- $900 in estimated service value generated
- 31.5x return on ad spend from a micro-budget test
- Immediate validation that Google Ads can work even at minimal spend levels
The campaign demonstrated that budget size is less important than targeting precision and intent quality.
6
Qualified leads in 7 days
$4.76
Extremely low cost per lead
31.5x
Return on ad spend
Apr 29 – May 5, 2025
7-day performance window
“In just 7 days, $28.57 in Google Ads produced 6 qualified leads worth approximately $900 in service value—resulting in a 31.5x return on ad spend.”
— Fuller’s Detailing Campaign Report
05 — Campaign Notes
Transparency on measurement and limitations
- Lead tracking based on client-reported inquiries
- Revenue is an estimated service value projection
- Short timeline limits long-term attribution data
- Campaign focused purely on search intent traffic
- No branding or awareness campaigns included—strictly performance-based ads
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