WESLEY CHAPEL DETAILING GOOGLE SEARCH ADS CASE STUDY
21 Leads in 14 Days on a $30/Day Budget
How Wesley Chapel Detailing hit 1,000%+ ROAS in two weeks flat — with no prior campaign data and a maximize-clicks strategy built from scratch.
- BUSINESS: Auto Detailing
- OWNER: Ray Camacho & Syed Ali Tirmazi
- LOCATION: Wesley Chapel, FL
- PLATFORM: Google Search Ads
- DURATION: Nov / Dec 2024
~$420
AD SPEND
At 1,000% ROAS Mark
21–22+
LEADS GENERATED
First 14–15 Days
$4,200+
EST. LEAD VALUE
At 1,000% ROAS
~$19
COST PER LEAD
Avg. Acquisition Cost
1,000%+
ROAS
Confirmed Wk. 2
01 — The Challenge
Starting from zero, with real money on the line
Wesley Chapel Detailing came to us as a newer operation in a competitive Florida market. No prior Google Ads history meant no click data, no conversion benchmarks, and no keyword intelligence to build on. Every strategic decision had to be made from first principles — while a real ad budget was running.
The goal was direct: generate consistent inbound calls as fast as possible, prove the channel works, and do it without burning through budget before the data could speak.
02 — Strategy
A 14-day data sprint with daily hands-on management
Without historical campaign data, we treated the first two weeks as a live intelligence-gathering sprint — every day of spend was also a day of learning.
- Launched Google Search Ads at $30/day on a maximize-clicks bid strategy — optimal for building click data with no conversion history
- Used industry CPL benchmarks ($25–$75) and CTR benchmarks (3–5%) as the performance floor, not the target
- Tracked impressions, CTR, and CPC daily to catch inefficiencies before they could compound
- Set strict daily budget caps so no single day could absorb a disproportionate share of spend
- Owner Ray Camacho manually fielded and logged every incoming call — capturing lead source and search terms for accurate attribution
03 — Campaign Performance
How the numbers broke down
| Metric | Result | Benchmark |
|---|---|---|
| Cost Per Lead (CPL) | ~$19.09 ↓ Below benchmark | $25–$75 industry avg. |
| Leads confirmed (days 1–15) | 21–22+ | — |
| Return on Ad Spend (ROAS) | 1,000%+ ↑ 2.5× target | 400% break-even target |
| ROAS milestone reached | Day 14 | — |
| Daily budget | $30 / day | — |
| Bid strategy | Maximize clicks | — |
| Campaign platform | Google Search Ads | — |
| Campaign duration | ~3 weeks (Nov–Dec 2024) | — |
04 — Results
What actually happened
By day 14, the campaign had produced 21–22+ confirmed leads at an average cost of ~$19 per lead — well below the $25–$75 industry benchmark. At a conservative average job value of $200, that puts the first two weeks at $4,200+ in lead value from $420 in spend.
21–22+
Qualified leads in the first 14–15 days
~$19.09
Cost per lead — 3× below industry average
1,000%+
ROAS achieved and confirmed at week 2
Day 14
When the 1,000% ROAS milestone was hit
“21–22+ confirmed leads in the first 14 days — 1,000%+ ROAS achieved at the 2-week mark on a $30/day Google Ads budget.”
05 — Campaign Notes
Transparency on what we know and how we measured it
Lead tracking: All leads were manually logged by owner Ray Camacho. Each incoming call was attributed to its source and, where possible, the search term that triggered the ad.
Revenue: Exact total booking revenue was not recorded. The $4,200+ lead value estimate is based on a conservative average detailing job value of ~$200 per booking.
ROAS confirmation: The 1,000%+ ROAS figure was confirmed at the 2-week mark. The campaign continued into a 3-week run through Nov–Dec 2024 with performance maintained.
No prior data: This campaign launched without historical click, conversion, or keyword data. All decisions were made using industry benchmarks and real-time daily observation.
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